Intellectual property
is that intangible property which is currently ruling the entire world.
Intellectual property holds a very important place in everybody’s life but the
problem is that generally after hearing this name common people don’t give a
positive reaction. They don’t seem to follow the term “intellectual property”
but this term is found in everyday life of the people which customers totally
ignore. The products they buy daily, like all the packaged products deal with
intellectual property law which is trademark and this is one which is closely
related to the consumer’s daily life. Further there are other intellectual
property laws and forms like copyright which is associated with any new
literary, dramatic, musical or artistic work, and then we have patents, trade
secrets, biodiversity etc. These all are different forms which touch the life
of the consumers or common people in different ways. It may happen that they
are not directly associated with the consumers but indirectly they are related
to them.
As intellectual property
is not properly known and people are not aware of this basic concept as a core,
due to which both the consumers and brand owners face huge problems because
both of them can’t solve the problem because lack of the knowledge, where on
one side the consumers lack the basic knowledge, on the other side, the brand
owners don’t get the information about the fake products. So, basically it becomes
a losing situation for both the stakeholders.
The basic problem why
intellectual property law is still lacking in India is because of the fact of
lack of awareness about the same and lack of service providers in regard to the
IPR problems and thus it fails in addressing such IPR related situations and
problems. It is important for every stakeholder to know about brand protection
investigators in India so that they can reach to the bottom of the
problems relating to IPR. This field can only grow and get rid of problems when
there is proper support of all the stakeholders and also various portals or
agencies which are trying to help in this field. Investigating before
registering the complaint not only clarifies the situation but also provide us
with strong evidence in order to carry on our complain procedure.
In any kind of IPR
related issues both consumers and brand owners who are at stake should take
proper help of IPR help portals or platforms which provide all kinds of IPR compliance
services like reporting complaints on fake brands and investigating on
the same. We are here talking in particular reference to the trademark because
that’s the only one intellectual property which is directly associated with the
consumers and brand owners and trademark also connects both the consumers and
brand owners as the trademark represents the brand and origin of the product in
the market.
Intellectual property
holds a very important place in our day to day life which gets ignored but
should be kept on priority as the rise in fake brands is tremendous and to
control piracy IPR services are important which are rendered by various online
platforms like Brands and Fakes which is a well known online platform which
provides solutions to all such IPR problems. So, these IPR compliance services
should be given much more importance in order curb piracy and they can result
in strong method of checking piracy.
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