Food Brand Piracy: Fighting Food Brand Counterfeiting In India Necessary

“Food” what does this word speaks? The word is enough to describe the one of the most valuable part of our life or should I say it’s the basis of our life. If there is no food there is no possibility of life and food and hunger makes a person do many things. It’s a simple answer to the question that why we work that is to earn money and why we earn money because we need to survive and food is an important element of survival but when we see the current scenario there are thousands of food brands which are available in the market and they guarantee the best quality in whatever they sell like biscuits, ice- cream, rice, lenticels, sugar, salt and the list goes on. We also look for brands in these food products because they assure quality which is hard to find in the loose food items sold by the vendors or general retail stores but do you think that the pirates are not smart enough then let me clear it that they are way smarter than the poor consumers because they know very well how to manipulate consumers and especially their target are the unaware lot of the consumers.

Very many food brand owners and consumers both are very troubled because of the fake food brands available in the market. The consumers are troubled because the quality they look for, is not available and also feel cheated as they expect something else than what they get, they are cheated on both levels of monetary as they pay for something else and they get something else and health levels because the fake products uses low and degraded quality of products which directly and adversely affects the health of the consumer. The brand owners are not directly affected by the brand piracy but are indirectly adversely affected as they have their name at the stake. Their brand name is misused and they lose their reputation which leads to loss of customers and further loss of business and money. So we can clearly see that there is a two way loss and these losses can’t be compensated.

The question which comes to our mind after reading this is that then how can we not become a victim of this brand piracy and how can we fight counterfeiting in India? The answer is quite simple which is we need to take precautions rather than looking for the cure.

Both consumers and brand owners need to be aware about the market. While the consumers should keep a full check on the trademarks they use and should check the trademark, the packaging, the maximum retail price, the manufacturing date, the bar code for the product etc. thoroughly before buying where as the brand owners should keep on promoting awareness about their trademark and product in order to keep the consumers well informed about their brand and food product so that the consumers can easily distinguish between the fake and genuine products  which can help in maintenance of quality standards and help both the brand owners and customers to fight against the losses which could occur in future.

Apart from these steps to be followed as a precautionary measure they can also complain for the same if they encounter any such mishap of fake food packaged products they can report the same on the online portals which help in providing a platform to both the brand owners and customers so that they can fight against these pirates and Brands and Fakes is one of such reliable and well received online platform.