Piracy and fake
products go hand in hand as; if there is piracy there will be a fake product
involved and if there is a fake product there will be piracy. Isn’t it funny
but unfortunately that’s the truth. The second thing which I want to focus upon
is the connection of investigation to these two different words that is piracy
and fake products. Why is investigation important when it comes to these two?
The answer is that investigation provides us with proof and a proof can be in
any form, just that much which can help in justifying the fact that there is
piracy and that has caused damage to either the consumer or the brand owner or
both (whoever is the plaintiff).
The burden of proof
lies on the person who files a complaint who is also called plaintiff in legal
language. He has to prove that there is misuse of his trademark and damage is
caused to his reputation because of that misuse which further should be
corroborated with proper evidence. Many a times the plaintiff fails in proving
his claims due to lack of proper evidence which again is a result of improper
investigation of the same. So even if the plaintiff is correct on his part, he
loses everything because of lack of evidence. Is this right? No, not at all!!!
I know this is the possible answer that readers will give and this is correct
but not in the real world. This unjustified decision can be reverted if proper
efforts are taken by the consumers or brand owners who suffer from problems
relating to the fake products.
Investigations on fake
products can be a huge help in these cases as
this can collect strong evidences against such violations which in terms can
provide justification and correct decision to the needy. It is very easy to
recommend this but it is all the more difficult to execute it because even if
we know that we should opt for investigation as a method, we still don’t know
that where to ask such help from? Will it be easy or will it be tedious just
like other court procedures? These questions will run across our mind hundred
times before taking any such step, but then this can be made easy. This is the
generation of internet, as in, every possible thing is available on internet
then why not this?
Internet can solve all
such problems as there are many online platforms which provide such
investigation and thus help both the brand owners and the consumers in such
difficult situations. Here, they can easily file complaints and also ask for
services relating to the same; all their queries can be answered in a jiffy.
One such very popular and reliable piracy investigation
service provider is Brands and Fakes which help in all such problems
and thus protects the stakeholders from the damage caused due to fake products or
can be caused due to the same.
It’s really not a
tension to go for investigations now because of such easy way outs.
Investigations should be encouraged more and more so that one would never
hesitate in taking strong steps against brand piracy.
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