Protection of Intellectual Property Rights through IPR Compliance Services as a Strong Method

Intellectual property is that intangible property which is currently ruling the entire world. Intellectual property holds a very important place in everybody’s life but the problem is that generally after hearing this name common people don’t give a positive reaction. They don’t seem to follow the term “intellectual property” but this term is found in everyday life of the people which customers totally ignore. The products they buy daily, like all the packaged products deal with intellectual property law which is trademark and this is one which is closely related to the consumer’s daily life. Further there are other intellectual property laws and forms like copyright which is associated with any new literary, dramatic, musical or artistic work, and then we have patents, trade secrets, biodiversity etc. These all are different forms which touch the life of the consumers or common people in different ways. It may happen that they are not directly associated with the consumers but indirectly they are related to them.

As intellectual property is not properly known and people are not aware of this basic concept as a core, due to which both the consumers and brand owners face huge problems because both of them can’t solve the problem because lack of the knowledge, where on one side the consumers lack the basic knowledge, on the other side, the brand owners don’t get the information about the fake products. So, basically it becomes a losing situation for both the stakeholders.

The basic problem why intellectual property law is still lacking in India is because of the fact of lack of awareness about the same and lack of service providers in regard to the IPR problems and thus it fails in addressing such IPR related situations and problems. It is important for every stakeholder to know about brand protection investigators in India so that they can reach to the bottom of the problems relating to IPR. This field can only grow and get rid of problems when there is proper support of all the stakeholders and also various portals or agencies which are trying to help in this field. Investigating before registering the complaint not only clarifies the situation but also provide us with strong evidence in order to carry on our complain procedure.

In any kind of IPR related issues both consumers and brand owners who are at stake should take proper help of IPR help portals or platforms which provide all kinds of IPR compliance services like reporting complaints on fake brands and investigating on the same. We are here talking in particular reference to the trademark because that’s the only one intellectual property which is directly associated with the consumers and brand owners and trademark also connects both the consumers and brand owners as the trademark represents the brand and origin of the product in the market.

Intellectual property holds a very important place in our day to day life which gets ignored but should be kept on priority as the rise in fake brands is tremendous and to control piracy IPR services are important which are rendered by various online platforms like Brands and Fakes which is a well known online platform which provides solutions to all such IPR problems. So, these IPR compliance services should be given much more importance in order curb piracy and they can result in strong method of checking piracy.

      

An Efficient Fight against Counterfeiting in India

Presently, one issue that is troublesome at a global level is counterfeit. This vicious circle is so dense that it is becoming more and more difficult for any brand owner to work on any kind of anti-counterfeit activity.

Becoming aware needs to be the foremost priority that one needs to consider for fighting this venom prevailing in the society. Counterfeit is not just affecting the brands and brand owners but is directly affecting the consumers by making available cheaper quality replica products. Up till now, most of the patrons have not realised that counterfeiting and piracy are capable of creating a menace to their wellbeing. At many instances, when people are aware of the presence of fakes, they aren’t able to distinguish between the false products due to the impeccable similarity to the original product.

Fight counterfeiting in India is a cause raised due to the alarming growth rate of the fakes present in the market. Though, the truth remains that counterfeiting is not invincible. A brand owner needs to be aware of his IP rights, that include trademarks, designs and patents, that  make available the ways to tackle the production fake copies. Nevertheless, to enforce such rights demands extensive plan.

There are various specialized agencies including BrandsandFakes that work towards the ways to stop counterfeiting. The priority lies in identifying the fakes. We have number of professional anti-counterfeiting forces and tools that help brand owners to spot and act in opposition to counterfeiting. We work along with a group of Volunteers, Brands, Investigators etc.

Fighting counterfeit isn’t a child’s chore; it is a battle that the society needs to fight together, hand in hand. People from different walks of life need to get together and battle against this evil. Intellectual property right plays a momentous function in our economy too; it encourages creativity, art and research of any form and allows the reinforcement of competitive positioning of individuals and companies in the economy. Counterfeited goods, ground a serious threat to the development of the economy. Many organisations make huge profits through forged designs and signs which are protected by intellectual property rights.

Counterfeiting and piracy are concepts which are generally used to indicate a violation of intellectual property rights, this means that certain acts are carried out without the consent of the intellectual property right holder and need to be stopped immediately. As individuals, what we really need to do is, focus and be aware; this will help the society to fight the battle against counterfeit.

WHY TO SPEND ON YOUR BRANDS?

Billions of dollars are spent in building up a Company, marketing its services and advertising its products. However, during a God forbidden lean period, the first question which arises is whether a budget needs to be allocated to the protection of the Company’s own brand. The Brand – a Company’s best and ever non-failing asset; and a brand is well mixed with Intellectual Property Right Solutions emanating from it.

Whether or not a lean period, the aspect of protecting one’s own brand has, in recent times, become a more than top priority. While a few wise companies and business owners spend a fortune on protecting their brand, most others do not realize and spend too little or none in this regard.

Why protect or spend money in safeguarding your brand? The answer is quite simple. Allow your brand to be used by infringers or watch it getting diluted without even raising a finger and you end up loosing your company’s best asset. The one asset which gave you exclusivity in the minds of consumers. Loose your asset and you loose your business. Simple!

The commonly used phrase, ‘IPR compliance’ would necessarily mean procuring, defending and safeguarding a brand owner’s intellectual property rights in its brand. So, how and who does this work?

Brand protection services in India is an emerging and potential market and involves IPR protection and compliance. While a few brand owners and companies have their own in-house team engaged in safeguarding their brand, most other companies and brand owners have chosen to engage specialists who provide brand protection services in India. These specialists have their own team of experts who provide comprehensive solutions to your IPR Compliance needs and ensure that your brand is protected for all times to come.

India being a developing market, it is good trend to note that everyday new business owners emerge with their brands and existing companies and brand owners expand their business. But, truth being said, for that same reason, the number of infringers has also been on a steady rise; and along with that number, the various and ever-increasing unique types of infringements in the different fields of businesses and enterprises.

Needless to say, unless you are a billion dollar enterprise which can afford to have its own in-house team, the best way to proceed would be to hire these market specialists to safeguard your brand and the intellectual property rights associated with them. Money spent on this, I would say, is the only money well spent.