Role of Investigation and Online Platforms in Brand Protection

The market today is having number of different products which ranges from products of daily needs to luxury items, necessity to comfort goods etc. but everywhere we see a thing for brands be it any type of goods or services which raises certain questions in our mind like why consumers look for brands?  What is that thing that connects the brand owners and the consumers? Why they hesitate to go for non branded products?

The answers to all these questions are not very different, actually it’s all connected to each other and the crux is that all consumers prefer brands because of the “trust” factor which cannot be ignored. Yes, the consumers look for brands and connect to brands through trust and they do not want to go for other non branded products because they cannot trust them but the problem arises when they get fake products in the name of brands as it shakes their trust in the brand which they had.

Imagine that you buy any branded product and you pay accordingly and in return you get the fake branded product? This feeling disconnects the consumers from the brand. It’s not only disheartening for the consumers but also for the brand owners as they have their reputation on stake and also have financial stakes. So, consumers are not the only stakeholders in this piracy but also the brand owners. The only profit gainers are the people who are involved in such piracy directly or indirectly. Both the consumers and the brand owners have to jointly take control of such situations if they want any improvements in brand piracy cases.

The major problem is the ignorance. Number of times it happens that we ignore the piracy. When we buy a product and just because of laziness we don’t fight for our right then it’s not being lazy it’s being ignorant and supporting lack of knowledge. The very first step which should be taken by the victim of brand piracy is to file complaint on fake brands and should not think that it’s difficult as there are many supportive online portals which not only file complaints but also investigates in these matters.

Investigation brings an important turn in these cases as it provides strong evidence to these cases which is required to prove the complaint and also helps in bringing sure justice to both the stake holders.  These investigators’ brand protection services can be sourced from online platforms which work in the area of brand protection like Brands and Fakes is one of the site among these websites as it provides reliable and effective remedies for such fake brand products in the market.

So, both the consumers and brand owners should without much worry approach these online platforms which are easy and hassle free in access and give faster results as they take all the tension from filing of complaint to investigations to be done and thus providing a society free from brand piracy for both of the stakeholders that is consumers and brand owners.

THE RISE OF COSMETIC BRAND PIRACY: SAY NO TO HOAX COSMETICS WITH COMPLAINTS ON SUCH FAKE BRANDS

Today, almost all industry sectors are hit by counterfeiting and piracy globally and India is in no isolation, rather we find these problems taking a rapid rise here. Brand owners put a lot of effort both financially and physically in order to bring up their products in mainstream markets and the worst part is then when they don’t get what they deserve in terms of profits or in terms of brand following. One of the major reasons for this is the fake brands in the market which leaves these brands unprotected and for their protection it must be corroborated with proper evidence which can be acquired once these matters are investigated which is again considered to be a tedious process. Counterfeiting or piracy rob the innovators or producers of their intellectual property rights and is significantly harmful not only to the innovators but also to the consumers. Across seven industry sectors reviewed in the FICCI (Federation of Indian Chambers of Commerce and Industry) report, 2012, the unauthorized goods sales caused average sales losses to rights holders of 21.7%.

One such sector which is highly affected through fake brands is cosmetics. Cosmetics are such products which can’t be avoided in our daily routine and it also has a direct contact with our skin so it deeply affects our personality if something goes wrong by using them. Present world is so much concerned with one’s looks and personality be it a female or a male, thus different brands are coming up with the men range so on and so forth and thus slowly cosmetics have not only become a woman’s best friend but also a man’s partner in this tough environment but we keep on hearing complaints on fake brands by the consumers of these cosmetics. When we go to the markets we hear loads of things like “madam please take this, it’s real or “we purchase in bulk due to which our price is lower than the market price” these lines are just the tactics to make you purchase the fake brands which contains many harmful ingredients or compounds including synthetically produced elements, ingredients and compounds which can leave a very bad impact on the skin. India, in the last quarter of 2004 was tallied the highest number of counterfeit perfumes and cosmetics worldwide, according to Gieschen Consultancy’s counterfeit-intelligence analysts and I am not sure for the present but the complaints haven’t reduced which gives an impression that it’s still on rise.

To have a complaint it’s essential to spot a fake cosmetic brand and which can be done by

• Knowing your brands in a very good manner which means that know the label of your brands properly. Sometimes it’s just little changes here and there and then the fake brand is ready for sale!!! So always check the label thoroughly. 
• Buying the products from authorized dealer or retailers and always look for a barcode on the products but beware fake brands come up with fake barcodes, so in order to combat that there are many free barcode scanner apps in the smart phones that can be used and if u don’t have that option then it will be safe to buy it from authorized dealers or retailers. 
• Also the packaging play a very important role as the real brands have a higher quality packaging and if you feel any kind of low quality packaging you can either not buy it or you can file complaints for the same. 

Complaints are encouraged because, we as consumers have certain rights which we should administer and also using duplicates always encourages such fake brands manufacturers to go ahead and if there will be no buyer for their fake products it will automatically result in decrease of such fake brands which is a logical way to handle it.

Also these complaints will help to take certain steps forward and find a legal solution for it.   

Where we can always be a bit careful while purchasing our branded cosmetics, sometimes it may happen that we might be trapped in these fake brands, there the question arises that “ who will help us?”. Proofs in these cases are necessary in order to put an end on such complaints and we can get it through investigation but not everyone is capable enough for these investigations, that too in India but Brands and Fakes is such a brand protection platform service which can easily help you in these situations. Also investigation helps to trace down that whether these cosmetics are domestically produced or being smuggled. Even one can register their complaints on Brands and Fakes website from where it can be taken further.

It’s not at all necessary that only consumers can be affected due to these fake brands, even other sections like the brand owners who are at higher risk than the consumers as they have their reputation attached to their brand names which will ruin up if consumers frequently have complaints then they can seek help from a brand protection investigator service in India and Brands and Fakes is one of the most popular such service provider.

 Through sharing equal responsibilities by both consumers and brand owners or dealers against these fake products or cosmetics, both can avail benefits and when there is easy availability of brand protection services in India through one of the most efficient service provider “Brands and Fakes” then there’s no point wasting time and money on fake products. 

An Efficient Fight against Counterfeiting in India

Presently, one issue that is troublesome at a global level is counterfeit. This vicious circle is so dense that it is becoming more and more difficult for any brand owner to work on any kind of anti-counterfeit activity.

Becoming aware needs to be the foremost priority that one needs to consider for fighting this venom prevailing in the society. Counterfeit is not just affecting the brands and brand owners but is directly affecting the consumers by making available cheaper quality replica products. Up till now, most of the patrons have not realised that counterfeiting and piracy are capable of creating a menace to their wellbeing. At many instances, when people are aware of the presence of fakes, they aren’t able to distinguish between the false products due to the impeccable similarity to the original product.

Fight counterfeiting in India is a cause raised due to the alarming growth rate of the fakes present in the market. Though, the truth remains that counterfeiting is not invincible. A brand owner needs to be aware of his IP rights, that include trademarks, designs and patents, that  make available the ways to tackle the production fake copies. Nevertheless, to enforce such rights demands extensive plan.

There are various specialized agencies including BrandsandFakes that work towards the ways to stop counterfeiting. The priority lies in identifying the fakes. We have number of professional anti-counterfeiting forces and tools that help brand owners to spot and act in opposition to counterfeiting. We work along with a group of Volunteers, Brands, Investigators etc.

Fighting counterfeit isn’t a child’s chore; it is a battle that the society needs to fight together, hand in hand. People from different walks of life need to get together and battle against this evil. Intellectual property right plays a momentous function in our economy too; it encourages creativity, art and research of any form and allows the reinforcement of competitive positioning of individuals and companies in the economy. Counterfeited goods, ground a serious threat to the development of the economy. Many organisations make huge profits through forged designs and signs which are protected by intellectual property rights.

Counterfeiting and piracy are concepts which are generally used to indicate a violation of intellectual property rights, this means that certain acts are carried out without the consent of the intellectual property right holder and need to be stopped immediately. As individuals, what we really need to do is, focus and be aware; this will help the society to fight the battle against counterfeit.

The Fight Against the Pretense- Brands and Fakes

Living in an era where the fakes are as many as originals is not a child’s chore and protecting your brand against despicable forged items is another task.  Counterfeit is the biggest rogue that a brand can or has to deal with as it comes along with unimaginable complications and stress.

Many a time’s brands are unaware of the amount of fake copies of their products available in the market. This does not only mean loss of sale but also leads to loss of goodwill due to the contemptible worth of the fakes. Copies and fakes do not only restrict themselves to products but also to designs, logos, packaging, infect, all intellectual property.

Brands and Fakes as a global platform has taken the onus to assist in the fight against the counterfeit. We are an online podium in India offering, fake complaints protection services we also make available information on fake products, distinguish between fake and genuine products. It is a podium where brand owners and consumers are offered to raise their voice against second copy products, fake complaints, trademark fraud investigation, and other IPR compliance services hence acting as a dais that assists brands and fights for their cause. We can help take action against duplicates by help you recognise and act in opposition to the forged products existing in the market.

Brands and Fakes helps you get all Information on Fake Products required for taking action against them.  Our team of experts includes the leading professionals of the industry coming from assorted spheres of brand protection services, IT, content writers, branding, marketing, finance and legal to aid you with the best in class intellectual property right solutions for IPR compliances.

We need to realize that fake or more so inferior goods do not only hamper the brand image but also affect the economy on the whole.  The goal of Brands and Fakes is not restricted to a particular class; we cater to the society on whole by dealing with IPR issues from scratch. Our services include everything right from the information on fake to taking or assisting in taking action against them.  We will cater to your needs if you are a brand that has needs to discover counterfeit of its product available in the market or the consumer who has been cheated with a bogus product.  Let’s be aware and alert to fight this battle against forgery.