A Way Out for Fighting Back Against Trademark Infringement and Piracy

Trademark is a mark which can be graphically represented and differentiates goods of one producer from another producer and is directly related to the reputation of a brand owner or trademark owner. Today, when one goes to any general store where we can find all sorts of products and innumerable brands, there we become careless because of reasons like:

·         The infrastructure of the shop;

·         Or we tend to get distracted by seeing so many different types of items and commodities

These are few reasons which make us careless and give the retailers a chance to use that opportunity. You must be wondering why? This can be explained from a simple example that generally we buy our monthly needful in bulk in the starting of the month, where in every time it’s not possible that we go to some kind of mega mart and shop by ourselves but sometimes it might happen that we shop from small retail shops, here, because of the above mentioned two reasons the retailers can easily cheat on us by putting fake products instead of real ones in our shopping bags. When we reach our home then we see that there is something different or sometimes those fake products even go unnoticed.

This forms the base of the piracy which further results in trademark infringement. Trademark gets infringed when somebody tries to sell his product in the name of some established brand by deceiving the consumers and giving them the impression that their product is the branded product itself by creating similar trademark or names and also selling similar products as of the trademark.

Cheating like this can only happen when there is lack of information on fake products among the consumers and here they pave the way for piracy and trademark infringement. A consumer should not only have knowledge about his trademark but also should be very careful while shopping. A consumer should always keep a check on what is being given by the shopkeeper and should try and individually check the packaged products which helps in differentiating between fake and genuine products. It also creates a fear in the mind of shopkeeper as he will not try to cheat the customers by seeing them so alert and cautious.

These are the precautionary measures but the problem arises when these things have already happened and the consumers are not able to find any remedy to such problems. These problems can be solved by registering complaints about any trademark infringement incident that happens or any complaints regarding fake products on online portals or platforms that provide all solutions relating to these problems faced by the consumers and also the brand owners. Consumers and brand owners can go for trademark infringement investigation which will further corroborate as strong evidence and thus help in fighting against piracy and one of such strong and reliable platform is Brands and Fakes.

 Piracy is deep rooted and will take time to go but one can take these small steps in order to make it a big revolution as it requires equal participation from everyone in order to fight back against brand piracy and trademark infringement.

Intellectual property right investigations- a necessity in our country

The crime of forgery and producing forged goods is increasing day by day as more counterfeiters are taking advantage of high profits, low risks of being caught and lack of legal enforcement and the lack of anti counterfeiting investigators. There are many in the market that is ready to finance the manufacturers producing forged goods therefore encouraging grey market crimes. Sadly, our country lacks the law enforcement techniques and enforcement when it comes to tracking down and stopping Intellectual Property Right laws in our country.

Not just in India, but every city and every country has forged items being sold openly in every nook and corner of their markets.  Right from an impeccable copy of a designer outfit to the watch you always wanted but could not afford.  And all these and more are gettable at less than half the price of an original product. Most of the times it becomes apparent that the product is fake, due to it’s price. But, in some cases it is very difficult to figure out if the product is fake or original.

One wonders, why counterfeiting so extensively spread. A few of the reasons include; a lot of brilliant vivid artists are ready to replicate the logos and designs of well-known designers, underdeveloped and developing countries persist to offer cheap, unregulated labourers to counterfeit items of second-rate quality, ignorant consumers like to purchase a product thinking they're getting a great deal, some buyers despite being sentient still buy counterfeit merchandise and continue to do so nonetheless, counterfeit products are placed in decent stores and boutiques where their genuineness is often not questioned and lastly, domestic resources vend black market badges and symbol designs to counterfeiters, which are then placed on sub-quality products. Well, the prime predicament is that as a consumer one feels that counterfeit is harmless and so does the producer of such goods. People believe that there needs to be no guilt involved when they procure counterfeited products, giving it the name of a great deal. What one fails to understand here is that counterfeit products can also be toxic. You might be able to do away with a fake t shirt but It isn’t the same thing when you buy a fake medicine. 

A very important question to ask yourself here is what exactly are you getting out of counterfeit goods in the long run? A degraded company reputation is a price you might have to pay. What if someone is harmed using a product of your company or of your label? You'll be held responsible, and in turn will bear the damages from the consequent media frenzy.

To protect you, Brands and Fakes provide anti-counterfeiting solution by assisting you with intellectual property right investigations. We help you get answers for questions such as, how can you protect your brand against the abuse of counterfeit. Our team's awareness of the counterfeiting menaces, our understanding of law enforcement agencies and our capability to set up substantiation for judicial forfeiture procedures can help your company in its anti-counterfeiting efforts. We are working with many brands to help them enforce their rights in both civil and criminal cases, and consequently have earned our standing as principal choice in the field of counterfeit exposure in India.

Brands and Fakes is thoroughly proverbial with all categories of counterfeiting operations, from cloth stores to mechanical factories. Our investigators have years of experience in tracing the counterfeiters and helping your brand.