Intellectual property right investigations- a necessity in our country

The crime of forgery and producing forged goods is increasing day by day as more counterfeiters are taking advantage of high profits, low risks of being caught and lack of legal enforcement and the lack of anti counterfeiting investigators. There are many in the market that is ready to finance the manufacturers producing forged goods therefore encouraging grey market crimes. Sadly, our country lacks the law enforcement techniques and enforcement when it comes to tracking down and stopping Intellectual Property Right laws in our country.

Not just in India, but every city and every country has forged items being sold openly in every nook and corner of their markets.  Right from an impeccable copy of a designer outfit to the watch you always wanted but could not afford.  And all these and more are gettable at less than half the price of an original product. Most of the times it becomes apparent that the product is fake, due to it’s price. But, in some cases it is very difficult to figure out if the product is fake or original.

One wonders, why counterfeiting so extensively spread. A few of the reasons include; a lot of brilliant vivid artists are ready to replicate the logos and designs of well-known designers, underdeveloped and developing countries persist to offer cheap, unregulated labourers to counterfeit items of second-rate quality, ignorant consumers like to purchase a product thinking they're getting a great deal, some buyers despite being sentient still buy counterfeit merchandise and continue to do so nonetheless, counterfeit products are placed in decent stores and boutiques where their genuineness is often not questioned and lastly, domestic resources vend black market badges and symbol designs to counterfeiters, which are then placed on sub-quality products. Well, the prime predicament is that as a consumer one feels that counterfeit is harmless and so does the producer of such goods. People believe that there needs to be no guilt involved when they procure counterfeited products, giving it the name of a great deal. What one fails to understand here is that counterfeit products can also be toxic. You might be able to do away with a fake t shirt but It isn’t the same thing when you buy a fake medicine. 

A very important question to ask yourself here is what exactly are you getting out of counterfeit goods in the long run? A degraded company reputation is a price you might have to pay. What if someone is harmed using a product of your company or of your label? You'll be held responsible, and in turn will bear the damages from the consequent media frenzy.

To protect you, Brands and Fakes provide anti-counterfeiting solution by assisting you with intellectual property right investigations. We help you get answers for questions such as, how can you protect your brand against the abuse of counterfeit. Our team's awareness of the counterfeiting menaces, our understanding of law enforcement agencies and our capability to set up substantiation for judicial forfeiture procedures can help your company in its anti-counterfeiting efforts. We are working with many brands to help them enforce their rights in both civil and criminal cases, and consequently have earned our standing as principal choice in the field of counterfeit exposure in India.

Brands and Fakes is thoroughly proverbial with all categories of counterfeiting operations, from cloth stores to mechanical factories. Our investigators have years of experience in tracing the counterfeiters and helping your brand.