A Way Out for Fighting Back Against Trademark Infringement and Piracy

Trademark is a mark which can be graphically represented and differentiates goods of one producer from another producer and is directly related to the reputation of a brand owner or trademark owner. Today, when one goes to any general store where we can find all sorts of products and innumerable brands, there we become careless because of reasons like:

·         The infrastructure of the shop;

·         Or we tend to get distracted by seeing so many different types of items and commodities

These are few reasons which make us careless and give the retailers a chance to use that opportunity. You must be wondering why? This can be explained from a simple example that generally we buy our monthly needful in bulk in the starting of the month, where in every time it’s not possible that we go to some kind of mega mart and shop by ourselves but sometimes it might happen that we shop from small retail shops, here, because of the above mentioned two reasons the retailers can easily cheat on us by putting fake products instead of real ones in our shopping bags. When we reach our home then we see that there is something different or sometimes those fake products even go unnoticed.

This forms the base of the piracy which further results in trademark infringement. Trademark gets infringed when somebody tries to sell his product in the name of some established brand by deceiving the consumers and giving them the impression that their product is the branded product itself by creating similar trademark or names and also selling similar products as of the trademark.

Cheating like this can only happen when there is lack of information on fake products among the consumers and here they pave the way for piracy and trademark infringement. A consumer should not only have knowledge about his trademark but also should be very careful while shopping. A consumer should always keep a check on what is being given by the shopkeeper and should try and individually check the packaged products which helps in differentiating between fake and genuine products. It also creates a fear in the mind of shopkeeper as he will not try to cheat the customers by seeing them so alert and cautious.

These are the precautionary measures but the problem arises when these things have already happened and the consumers are not able to find any remedy to such problems. These problems can be solved by registering complaints about any trademark infringement incident that happens or any complaints regarding fake products on online portals or platforms that provide all solutions relating to these problems faced by the consumers and also the brand owners. Consumers and brand owners can go for trademark infringement investigation which will further corroborate as strong evidence and thus help in fighting against piracy and one of such strong and reliable platform is Brands and Fakes.

 Piracy is deep rooted and will take time to go but one can take these small steps in order to make it a big revolution as it requires equal participation from everyone in order to fight back against brand piracy and trademark infringement.