Intellectual property rights are being said as the current rising field and people have started taking notice of it but if we take a close look we see that intellectual property rights are already connected to the consumers in their daily routine and the most evident is trademark law and rights because it is used in daily life of the consumers as they are the one who are majority in contact with the brands be it products or services. There are other branches of intellectual property law like copyright, patent, designs, biodiversity etc. which are not this close to the consumers.
The consumers are exploited on a large scale regularly because of their less knowledge in the field of intellectual property law due to which they do not realize what rights they are entrusted with and how can they exercise it. Law, has always been seen as a tedious subject to deal with either theoretically or practically and this has created a fear in the mind of common people because of which they prefer keeping quiet and getting exploited. They find it difficult to even file a complaint against any wrongful act and especially when it comes to intellectual property rights, the unawareness add to the misery of the consumer.
Consumer who are unaware and have less knowledge in this field acts as a soft target for the pirates as they know that these customers will not take any strict action against them and this actually happens because for consumers it is a very tough task to find a lawyer and get all the work done but as they are unaware that there are easier ways to get such complaints filed like the online portals that are easy and very convenient to use by the individuals.
The next major step which is problematic for the customers is to go for investigation on intellectual property so that there is proper and strong evidence against the pirates and help fighting against brand piracy. This is problematic on the part of consumers as it requires time, money and energy of a consumer and if after these investments they do not get anything in return then it is very disappointing for them.
These problems can be fixed by the online platforms as these help in not only filing complains but also investigation. One such reliable and well received platform is Brands and Fakes which is easy for consumers to use and it also provides with intellectual property rights investigators in India who are not easy to find and are rare in India.
Today, online portals holds an important place and acts as an interface between the consumers and intellectual property problems and making everybody aware about this will help us in dealing and standing against brand piracy and eradicate it from our country.
Read more @ www. brandsandfakes.com.
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