The Fight Against the Pretense- Brands and Fakes

Living in an era where the fakes are as many as originals is not a child’s chore and protecting your brand against despicable forged items is another task.  Counterfeit is the biggest rogue that a brand can or has to deal with as it comes along with unimaginable complications and stress.

Many a time’s brands are unaware of the amount of fake copies of their products available in the market. This does not only mean loss of sale but also leads to loss of goodwill due to the contemptible worth of the fakes. Copies and fakes do not only restrict themselves to products but also to designs, logos, packaging, infect, all intellectual property.

Brands and Fakes as a global platform has taken the onus to assist in the fight against the counterfeit. We are an online podium in India offering, fake complaints protection services we also make available information on fake products, distinguish between fake and genuine products. It is a podium where brand owners and consumers are offered to raise their voice against second copy products, fake complaints, trademark fraud investigation, and other IPR compliance services hence acting as a dais that assists brands and fights for their cause. We can help take action against duplicates by help you recognise and act in opposition to the forged products existing in the market.

Brands and Fakes helps you get all Information on Fake Products required for taking action against them.  Our team of experts includes the leading professionals of the industry coming from assorted spheres of brand protection services, IT, content writers, branding, marketing, finance and legal to aid you with the best in class intellectual property right solutions for IPR compliances.

We need to realize that fake or more so inferior goods do not only hamper the brand image but also affect the economy on the whole.  The goal of Brands and Fakes is not restricted to a particular class; we cater to the society on whole by dealing with IPR issues from scratch. Our services include everything right from the information on fake to taking or assisting in taking action against them.  We will cater to your needs if you are a brand that has needs to discover counterfeit of its product available in the market or the consumer who has been cheated with a bogus product.  Let’s be aware and alert to fight this battle against forgery.

Intellectual Property Right Solutions- Ambiguous in our minds not under law

Every single day makes us realize that there are so many duplicates and copies existing in this world. Be it a copy of the DVD of our favorite movie or a name of an eating joint, sometimes nattily and sometimes disorderly designed to match the name and pattern of our favourite restaurant. What do we generally do in such scenarios? Ignore it? Or probably walk away laughing at the situation. But we must understand that there is much more to such copies or fakes than a hearty laughter.

A design, logo, trademark or such work is referred to as intellectual property. These intellectual properties are governed by IP Laws and matters related to them fall under IPR issues. IPR plays an extremely important role in almost every quarter while talking about any kind of intellectual property related to businesses and work of art. These also include investment and new venture decisions. Anyone who thinks about, analyses and produces any form of product, needs to have some kind of access to IPR related laws and rules to avoid conflict of interest with some other variety, not just at that point in time but also for future reference.

There are full-fledged businesses these days working towards the protection of brands and providing exhaustive services in cases of IPR infringement. Brands and Fakes is one such platform providing best in class brand protection services in India.  Brands and fakes essentially brings brand owners, consumers, IPR professionals and industry thought leaders together to fight forgery and all other violations related to IPR. It also provides entrée to consumers, volunteers and IPR professionals for capturing, validating and managing information on fake products & other IPR infringements. At Brands and Fakes, we use the power of internet, mobile and social media to manage information on violations related to IPR and instigate a course of action against fake products & violators. In addition to this, Brands and Fakes also provides you with all Patent related Services, trade mark related Services, Registration of designs and copyrights, Patent/ Trademark and copyrights related Agreements, Corporate Agreements etc.

For a layman or an ordinary consumer, differentiating between products from copies is an uncertain situation. There are instances wherein distinguish between fake and genuine products is not very difficult, which is in the cases of apparent disparity. But some brands have noteworthy similarity and it becomes very difficult to spot the difference in one go. Though, whatever the case maybe, copying another brand in terms of anything, be it design, logo, name etc amounts to IPR infringement. And it is the work of specialized agencies to investigate and collect data on IPR violations in India. Working towards achieving this goal are lawyers, investigative agents, agencies and a plethora of other people. At Brands and Fakes, we provide you all these specialisations under one roof.

Being an extremely competitive global economy, IPR issues in India are rising at an alarming rate. Copying or imitating a brand, piece of art, discovery etc without the consent of the owner is a crime under the IPR guidelines set out by our law. IPR in itself is a full-bodied subject. A license under IPR such as Trademark Registration, Copyright protection etc provides you with legitimate ownership of that product. On having the registration a brand manages to save itself from not just crucial and never ending court proceedings but also manages to create an image of a trustworthy brand. Moreover, it also provides monetary compensation and claim of damages.

As a brand owner, it is one’s duty and right to follow the guidelines of IPR and seek restoration of rights under the same in case of violation.