The market today is
having number of different products which ranges from products of daily needs
to luxury items, necessity to comfort goods etc. but everywhere we see a thing
for brands be it any type of goods or services which raises certain questions
in our mind like why consumers look for brands?
What is that thing that connects the brand owners and the consumers? Why
they hesitate to go for non branded products?
The answers to all
these questions are not very different, actually it’s all connected to each
other and the crux is that all consumers prefer brands because of the “trust”
factor which cannot be ignored. Yes, the consumers look for brands and connect
to brands through trust and they do not want to go for other non branded
products because they cannot trust them but the problem arises when they get
fake products in the name of brands as it shakes their trust in the brand which
they had.
Imagine that you buy
any branded product and you pay accordingly and in return you get the fake
branded product? This feeling disconnects the consumers from the brand. It’s
not only disheartening for the consumers but also for the brand owners as they
have their reputation on stake and also have financial stakes. So, consumers
are not the only stakeholders in this piracy but also the brand owners. The
only profit gainers are the people who are involved in such piracy directly or
indirectly. Both the consumers and the brand owners have to jointly take control
of such situations if they want any improvements in brand piracy cases.
The major problem is
the ignorance. Number of times it happens that we ignore the piracy. When we
buy a product and just because of laziness we don’t fight for our right then it’s
not being lazy it’s being ignorant and supporting lack of knowledge. The very
first step which should be taken by the victim of brand piracy is to file complaint
on fake brands and should not think that it’s difficult as there are
many supportive online portals which not only file complaints but also
investigates in these matters.
Investigation brings an
important turn in these cases as it provides strong evidence to these cases
which is required to prove the complaint and also helps in bringing sure justice
to both the stake holders. These investigators’ brand
protection services can be sourced from online platforms which work in
the area of brand protection like Brands and Fakes is one of the site among
these websites as it provides reliable and effective remedies for such fake
brand products in the market.
So, both the consumers
and brand owners should without much worry approach these online platforms
which are easy and hassle free in access and give faster results as they take
all the tension from filing of complaint to investigations to be done and thus
providing a society free from brand piracy for both of the stakeholders that is
consumers and brand owners.
