Billions of dollars are spent in building up a Company, marketing its services and advertising its products. However, during a God forbidden lean period, the first question which arises is whether a budget needs to be allocated to the protection of the Company’s own brand. The Brand – a Company’s best and ever non-failing asset; and a brand is well mixed with Intellectual Property Right Solutions emanating from it.
Whether or not a lean period, the aspect of protecting one’s own brand has, in recent times, become a more than top priority. While a few wise companies and business owners spend a fortune on protecting their brand, most others do not realize and spend too little or none in this regard.
Why protect or spend money in safeguarding your brand? The answer is quite simple. Allow your brand to be used by infringers or watch it getting diluted without even raising a finger and you end up loosing your company’s best asset. The one asset which gave you exclusivity in the minds of consumers. Loose your asset and you loose your business. Simple!
The commonly used phrase, ‘IPR compliance’ would necessarily mean procuring, defending and safeguarding a brand owner’s intellectual property rights in its brand. So, how and who does this work?
Brand protection services in India is an emerging and potential market and involves IPR protection and compliance. While a few brand owners and companies have their own in-house team engaged in safeguarding their brand, most other companies and brand owners have chosen to engage specialists who provide brand protection services in India. These specialists have their own team of experts who provide comprehensive solutions to your IPR Compliance needs and ensure that your brand is protected for all times to come.
India being a developing market, it is good trend to note that everyday new business owners emerge with their brands and existing companies and brand owners expand their business. But, truth being said, for that same reason, the number of infringers has also been on a steady rise; and along with that number, the various and ever-increasing unique types of infringements in the different fields of businesses and enterprises.
Needless to say, unless you are a billion dollar enterprise which can afford to have its own in-house team, the best way to proceed would be to hire these market specialists to safeguard your brand and the intellectual property rights associated with them. Money spent on this, I would say, is the only money well spent.
Whether or not a lean period, the aspect of protecting one’s own brand has, in recent times, become a more than top priority. While a few wise companies and business owners spend a fortune on protecting their brand, most others do not realize and spend too little or none in this regard.
Why protect or spend money in safeguarding your brand? The answer is quite simple. Allow your brand to be used by infringers or watch it getting diluted without even raising a finger and you end up loosing your company’s best asset. The one asset which gave you exclusivity in the minds of consumers. Loose your asset and you loose your business. Simple!
The commonly used phrase, ‘IPR compliance’ would necessarily mean procuring, defending and safeguarding a brand owner’s intellectual property rights in its brand. So, how and who does this work?
Brand protection services in India is an emerging and potential market and involves IPR protection and compliance. While a few brand owners and companies have their own in-house team engaged in safeguarding their brand, most other companies and brand owners have chosen to engage specialists who provide brand protection services in India. These specialists have their own team of experts who provide comprehensive solutions to your IPR Compliance needs and ensure that your brand is protected for all times to come.
India being a developing market, it is good trend to note that everyday new business owners emerge with their brands and existing companies and brand owners expand their business. But, truth being said, for that same reason, the number of infringers has also been on a steady rise; and along with that number, the various and ever-increasing unique types of infringements in the different fields of businesses and enterprises.
Needless to say, unless you are a billion dollar enterprise which can afford to have its own in-house team, the best way to proceed would be to hire these market specialists to safeguard your brand and the intellectual property rights associated with them. Money spent on this, I would say, is the only money well spent.
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