Counterfeiting
has the highest growth rate today as an economic crime worldwide. It does not
only threaten the economy of developed countries but also of the developing
ones. This venom is leading to damaging
of new investments and also endangers community health and safety overall. The
technological developments have led to an era where the counterfeited copies
turn out to be better than ever. These days, vast arrays of items are
counterfeited, including clothes, jewellery, DVDs, pharmaceuticals etc.
The
spread of fake products in the market is happening in two major ways. Conventional sales methods and internet
sales, conventional methods are used to distribute the products directly into
the market for sale and Internet Sales encourage buying without being able to
touch and feel the items before buying them.
Brands
and Fakes use the methodology to serve as a brand
protection service in India. We use our network and work with you to spot
counterfeit, swaps, dilution and other criminal activities at every stage of
the supply sequence. Our inspection, scrutiny and authentication programmes,
help minimise these risks of the prevailing fakes in the market. We ensure that
you realise your brand promise across supply, manufacturing, allocation,
operate and trade.
In
addition we also help with the investigations on fake
products to improving quality control, by complying with safety and
environmental legislation. This in return helps to protect not only the seller
but the consumer as well.
We
have a considerable familiarity of investigating the produce and sale of forged
products. Products mostly under investigation include software, IT hardware,
medical drugs, motor parts, other proprietary products and items etc.
We
also coordinate with local and centralized law bodies to promote the enquiry as
and when required. At many instances it is also practical to conduct a long
term investigations at the time of manufacture or contained by the delivery
sequence to spot the foundation.
Since
its commencement, Brands and Fakes has undertaken a plethora of
investigations across the country into sham products ranging from opulent items
to smallest ones. Our motto is to protect the industry from the damage caused
by forgery that we do by collecting information, carrying out investigations as
well as providing professional advice and guidance. Other than this, the colossal growth of the
internet i.e. the digitisation has opened up new modes of distribution for
counterfeited goods produced all over the world. As a response, we also take
care of this through our team of professionals.
Whenever
there is a distribution of fake products through the Internet, our team’s
exclusive knowledge and understanding of Internet measures, language, public
sale sites, user groups and e commerce allows us to successfully investigate
the foundation of bogus goods. We understand that this movement is not a
child’s chore but we also believe that if the society joins hands to fight this
enemy of the social order, there can be nothing to avoid the world from the
shadow of bogus products and forgery of brands.
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