Every
single day makes us realize that there are so many duplicates and copies
existing in this world. Be it a copy of the DVD of our favorite movie or a name
of an eating joint, sometimes nattily and sometimes disorderly designed to
match the name and pattern of our favourite restaurant. What do we generally do
in such scenarios? Ignore it? Or probably walk away laughing at the situation.
But we must understand that there is much more to such copies or fakes than a
hearty laughter.
A
design, logo, trademark or such work is referred to as intellectual property.
These intellectual properties are governed by IP Laws and matters related to
them fall under IPR issues. IPR plays an extremely important role in almost
every quarter while talking about any kind of intellectual property related to
businesses and work of art. These also include investment and new venture decisions.
Anyone who thinks about, analyses and produces any form of product, needs to
have some kind of access to IPR related laws and rules to avoid conflict of
interest with some other variety, not just at that point in time but also for
future reference.
There
are full-fledged businesses these days working towards the protection of brands
and providing exhaustive services in cases of IPR infringement. Brands and
Fakes is one such platform providing best in class brand protection services in India.
Brands and fakes essentially brings
brand owners, consumers, IPR professionals and industry thought leaders together
to fight forgery and all other violations related to IPR. It also provides entrée
to consumers, volunteers and IPR professionals for capturing, validating and
managing information on fake products & other IPR infringements. At Brands
and Fakes, we use the power of internet, mobile and social media to manage
information on violations related to IPR and instigate a course of action
against fake products & violators. In addition to this, Brands and Fakes
also provides you with all Patent related Services, trade mark related
Services, Registration of designs and copyrights, Patent/ Trademark and
copyrights related Agreements, Corporate Agreements etc.
For
a layman or an ordinary consumer, differentiating between products from copies
is an uncertain situation. There are
instances wherein distinguish
between fake and genuine products is not very difficult, which is in
the cases of apparent disparity. But some brands have noteworthy similarity and
it becomes very difficult to spot the difference in one go. Though, whatever
the case maybe, copying another brand in terms of anything, be it design, logo,
name etc amounts to IPR infringement. And it is the work of specialized
agencies to investigate and collect data on IPR violations in India. Working
towards achieving this goal are lawyers, investigative agents, agencies and a
plethora of other people. At Brands and Fakes, we provide you all these specialisations
under one roof.
Being
an extremely competitive global economy, IPR issues in India are rising at an
alarming rate. Copying or imitating a brand, piece of art, discovery etc
without the consent of the owner is a crime under the IPR guidelines set out by
our law. IPR in itself is a full-bodied subject. A license under IPR such as
Trademark Registration, Copyright protection etc provides you with legitimate
ownership of that product. On having the registration a brand manages to save
itself from not just crucial and never ending court proceedings but also
manages to create an image of a trustworthy brand. Moreover, it also provides
monetary compensation and claim of damages.
As a
brand owner, it is one’s duty and right to follow the guidelines of IPR and
seek restoration of rights under the same in case of violation.
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